Garrett MacDonald brings more than 15 years of B2B sales management experience to his role leading the global sales effort for Kochava. A top performer with Fortune 500 companies and early stage startups, MacDonald is a recognized industry luminary on the convergence of mobile, retail, finance and technology, with deep expertise in the advertising industry. Most recently MacDonald served as the Vice President of Strategic Sales at Airpush where he managed sales and platform development projects around real-time bidding, predictive algorithmic optimizations, advanced location targeting, and UI design, among other areas. Prior to Airpush MacDonald served as Regional Sales Manager at StrikeAd, the world’s first Demand Side Platform, and was a Regional Manager with American Express during the company’s digital transformation. MacDonald is leading Kochava’s sales department as the company continues to expand internationally, helping brands deliver better mobile app experiences across multiple channels while extracting more value from their advertising spend.
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.