Posts Tagged ‘youtube’

Social Media Wednesday: Home Depot & Social Media

Wednesday, July 27th, 2011

Last week we touched on how Home Depot and other companies use social media well. While Home Depot was not used in the Social Media Examiner’s post, the company does a good job of leveraging social media.

Twitter

Home Depot already has a large following on Twitter, 44,166 as of now. Home Depot kicks some serious butt on Twitter for a few reasons:

  • Multiple accounts. The company recognizes that you cannot always accomplish everything from one Twitter account; so Home Depot has separate Twitter accounts for different needs. Separate accounts mean consistent and tailored messaging. Followers will not see as many updates they don’t care about.
    • This is a good tactic with larger companies that have the need and the bandwidth. There is a Twitter account for the regular store account, Home Depot deals, the Home Depot Foundation, and more.
  • Transparent.  On each Twitter account Home Depot tells you who is in charge of Tweeting. On their main account Ryan, Sarah and Jon are the ones responsible for tweets. When individuals know that maybe Ryan from Home Depot is tweeting to them it adds another layer of personalization to that. (Sometimes they add a signature to the end of the tweet.)
  • Responsive. Once I tweeted a photo and a comment when I was at Home Depot. I did not have a question or a complaint. I received a response from the Home Depot Twitter account while I was still at Home Depot. You don’t just respond to the confused or bad, you respond to the good too.
  • Relevant. They post tips, facts, and other relevant information. This keeps their content useful and not spam-like.

Facebook

The Home Depot Facebook fan page has 419,887 likes to date. There are a few steps Home Depot has taken to have a good Facebook page:

  • Multiple pages. Once again Home Depot has multiple pages to sort relevant content. However, there are fewer pages than Twitter accounts due to the differences between the social media platforms. It is crucial to recognize that different platforms have different utility.
  • Definition. The Facebook page has a detailed description of what the page is for and what you can expect. Home Depot also lists what will not be tolerated on its page. This is similar to a comment policy for blogs, but for Facebook – and something that other companies do not always do. This adds another layer of transparency.
  • Interaction. By nature Facebook at least is “more” interactive than Twitter, but in different ways, there are polls (directly on the platform) and more.  Home Depot takes advantage of this strong interaction.

YouTube

The Home Depot YouTube channel is awesome. Home Depot is a store that you go to when you want to do something yourself. Although filming “how to” videos is time consuming, it was very beneficial for Home Depot. Users are being shown how to execute items they normally would have paid someone for, and in turn buy their supplies at Home Depot. On YouTube you can find video tutorials on DIY Repair, Paint, Tools, Hardware, Lawn care, Garden care and more.

Website

When I say “website” I don’t mean that Home Depot can incorporate a Facebook/Twitter/Everything button on every page. I mean that even Home Depot’s website is a social medium. On the Home Depot website there is a How-To Community page that offers guides for purchasing items, guides for projects, hosts topic-specific forums and more. This page is the ultimate interactive advice/how-to/DIY guide and fact page.  Don’t take my word for it; check it out for yourself.

Blog

What social media plan would be complete without a blog (when necessary)? Home Depot blogs too, providing in-depth tips for readers. Learn things you didn’t know about planning a garden, buying tools, prepping a college room or more. You can search by categories if you aren’t completely certain what you are looking for.

 

Ultimately any social media plan depends on what works for you and what spaces your target audiences are active in. Home Depot is a great example of how to do social media well. You can reference different platforms you would like to use that Home Depot uses (or other companies that do a great job) to see employed effective tactics. What are some companies that you think do a good or not so good job with social media and why?

Jessi

Republicans Take the Social Media Reigns

Wednesday, August 25th, 2010

A recent study ranked the “Digital IQ” of all 100 U.S. Senators based on their presence on Facebook, YouTube and Twitter and the results may surprise you.

The study scores each Senator‘s online competence including his or her presence on websites, social media following and sentiment, digital marketing aptitude and search engine optimization skills. The IQ is measured by the presence on social media platforms such as Twitter and Facebook, rating senators according to their number of followers, number of “likes,” velocity of Tweets or number of uploads.

socialmediapoliThe result? Based on this scoring system, GOP Senators have taken the lead on social media, leaving their Democrat counterparts in the dust. Though Senators up for re-election typically (and understandably) lead on Facebook, YouTube and Twitter, it’s the Republicans who scored on average 5.5 points higher and have proven their social media savvy. IQ’s range from John McCain (R-AZ) who leads with the highest at 156, down to Thad Cochran (R-MI), who’s score of 52 places him last.

For example, according to the study, Sharron Angle, the Republican candidate in Nevada challenging incumbent Harry Reid, has 18,035 more Facebook followers (for a total of 29,322) and 46,515 more YouTube channel views (for a total of 196,576).

Senators scoring the highest were more aggressive users on their social network accounts- twittering more updates, uploading more YouTube videos, and actively commenting and updating their Facebook accounts and fan pages. Senators that received lower scores were noted as being sporadic social networkers- infrequently updating their accounts and pushing a lot of news at once, then going silent for a long period of time.

This social media IQ analysis relates directly to how successful PR campaigns incorporate social networking. Here at Mobility PR, we emphasize the importance of a consistent social network presence, which includes frequent attention to outlets like Twitter, Facebook, LinkedIn, YouTube and others. If you’re going to use social networks, make them WORK. Updating your followers with relevant information habitually and building a strong online presence are paramount to social networking success.

And when it comes down to the debate between what political party has better social media savvy, Dean Guthrie explains that it isn’t about that anymore.

“This study underscores the reality that social media is not a toy, and that digital literacy and agility are powerful tools in today’s business and political arenas,” said Dean Guthrie. “It appears that U.S. senators are making their comprehension of the social media realm a priority and are using it as a way to engage prospective voters and mobilize grassroots efforts.”

Translation: social media isn’t just for frivolity. Both Democrats and Republicans are proving the importance (and reach) of social media.

Want to know how you can improve your social media skills? Check out these sites that map out useful tools and tips for ramping up your Twitter, Facebook, LinkedIn and YouTube accounts:

Tamara

Weekend reading for June 6

Friday, June 6th, 2008


Weekend Reading is posted every Friday and represents some of the cooler and interesting mobility, wireless and collaboration news Mobility PR has read throughout the week.

Look behind you TV execs – it’s online TV. According to a new report from Ipsos MediaCT, traditional TV is winning the battle for viewers – for now. Slowly and steadily, PCs are “capturing an increasing amount of screen time among those who download or stream video online” according to the report.

The quarterly tracking study investigating digital video usage and behaviors in the U.S. showed TV watchers are increasingly getting their action from somewhere else, like their PCs.
Are users flocking to other devices such as portable video devices or mobile phones? Not quite yet. Yet.

Mobile spying report: We’re homebodies. Chances are you read about this week’s brouhaha over the study by a group of researchers that tracked mobile phone usage geographically. The study found that nearly half of the people tracked kept calls to a circle of geography no more than six miles wide.
The study was based on cell phone records from a private company, whose name was not disclosed.

Old media still has a fighting chance. Conversation Agent, a favorite blog here at MoPR, linked to a timely presentation by Jeff Jarvis that lays it all out for media professionals. In a nutshell, Jarvis says today news is less about a one-way message to readers than it is about contributing to the conversation. But, it’s also about distributing news via new avenues, such as links and feeds, and finding and participating in existing communities.

Take some time to watch the slideshow – especially pages 28 through 33 – that illustrate nicely how media is morphing into a different beast. The presentation really energized our thinking on how to share our own client’s story and message.

Marketers will do more online ad spending. More than three-quarters of marketers surveyed in a study by Eloqua and reported by eMarketer.com say they will increase their social media spending during the next three years. Seventy-four percent plan to increase their direct e-mail spending while about two-thirds will spend more on mobile texting and SMS.

Nine out of 10 marketers said they would continue to increase their direct online ad budgets. Unfortunately for traditional print media, “55% of respondents said they will probably decrease print ad spending in the next three years.”

eMarketer also projected that advertisers will spend $3.8 billion in mobile messaging advertising in 2011, up from almost $1.5 billion in 2008.

Make a mobile donation. Now there’s an easier way for organizations to accept donations – text message giving. Supporters of an organization’s cause can send a text message from their mobile phone to a specific keyword/short code and their $5 or $10 donation can be applied to their cell phone bill.

Obama vs. McCain Political Website War. Vanity Fair looks at the importance of campaign website design and evaluates our current candidates’ offerings.

Our favorite part of the post was design expert Doug Jaeger’s assessment of Obama’s site and his praises of the candidates’ social networking campaign, including “Obama Everywhere” that illustrates all of the sites Obama links to such as Facebook, YouTube, Flickr, Blackplanet, FaithBase, Digg, Twitter and more.

Hat tip to Read/Write Web for flagging this comparison in Vanity Fair and for its own insightful review of the candidates sites and online images.

JC