The MoPR Blog

You know a technology has gone mainstream when popular hip hop songs are being shared across the Internet about it. So there is no arguing that Facebook has totally arrived.

We’ve been blogging quite a bit about Facebook and so we thought it would be appropriate to share this track from up and comer NSANE titled, you guessed it, “FACEBOOK.” The 17-year old artist is making it big on OurStage, a site for emerging musicians. OurStage has some pretty neat programs running for both emerging artists and the fans that support them which you can check out here: www.ourstage.com/about/news

WARNING: If you listen to this song all the way through more then once, you may have trouble getting it out of your head. You may find yourself humming, “I was on Facebook” at random times throughout the day. If this will get you in trouble at work, perhaps you should wait to listen to this song until you are home tonight. Seriously.

Check this out:

My favorite lines from the track:

“When I came across you, I knew instantly that you had to be my boo, and yeah it’s got to be real, I was on Facebook.” - - It really has to be real. I mean, he was on Facebook.

“This can’t be Facebook love, this gotta be true. I changed my status yesterday to say I’m in love with my boo.” - - He’s right, it can’t be ‘Facebook love”. Let’s face the facts. He changed his status for her. That is true commitment.

“I wanna get my hands off these keys and start feeling you” - - Nice, at least this shows that the youth of today do have the desire to transfer their experiences from a virtual world to the real world. There is hope.

In all seriousness though, this is a fun song and NSANE has done something as an artist that we are constantly counseling our clients to do in their own communications with their audiences - - BE RELEVANT!

NSANE took something (Facebook) that is extremely relevant to his audience and used it to communicate something he was passionate about (his Boo).

From blog posts to press releases one of the keys to good SEO and online pickup is the content’s relevance. In order to gain the interest of your audience, your message must be relevant in relation to something top of mind for that audience (an issue, a trend, or a question). When the major elements of your message have relevance to your audience they are more likely to pay attention to the rest of your message and absorb the details. And if you are consistently delivering relevant messages to them, they become more and more likely to align you (in their hearts and minds) with whatever the topic is that you are communicating about.

So will NSANE become the defacto rapper about Facebook? No. But because he was able to smartly leverage the hot topic of Facebook, he just might make a name for himself as a smooth R&B artist writing songs about the realities of modern day love - - which today, could very well start on Facebook.