What’s Happenin’? (Mobile World Congress 2012 Edition)
For those of you freaking out about last minute flights and hotels to attend the 2012 Mobile World Congress in Barcelona, Spain, well, you should be. There’s a good chance you will be shacking up in the local hostel with young world travelers just trying to “find themselves.” For those of you who have been a little more on your game let the caffeine induced anxiety and energy spurts begin.
Given the rate of innovation and development in the world of mobile communications, it’s easy to see why this year’s conference theme is redefining mobile. With an industry shift from bandwidth spectrums to user experience, engagement and interaction, it’s clear to see that the idea of moving forward has been a shared idea.
Here’s what’s buzzing:
What’s Up Apple?
While new tablets from Samsung, HTC and Huawei are popping up here and there, room must be made for the highly anticipated iPad 3. Apple, who will not be in attendance at this year’s activities, is expected to announce the official release date of their newest tablet at this year’s Mobile World Congress 2012. With boosted internals, a Retina Display and improved cameras, it’s clear why the Apple invention ranks higher than the rest.
2012 was expected to be the year that took the iPad down a peg and upped the game for its rivals. The sweetly titled Android Honeycomb and the Ice Cream Sandwich gave sour performances and the BlackBerry Playbook is just now getting the features it needed to even compete in the tablet league. With these industry disappointments, it’s not hard to see why the announcement of the iPad 3 will be a highly anticipated event at this year’s Mobile World Congress.
HTC to the rescue
With a poor performance record, HTC is expected to turn the tables at this year’s MWC 2012. The HTC Endevor and Edge, both powered by quad core processors by NVIDIA and part of the newly revamped ONE Collection, are expected to be the game changers for the Taiwanese big shot. The company is looking to quickly expand into all levels of the smart phone market and these so called “hero” devices are expected to be the ticket in.
Not only is HTC expected to announce their newest devices at this year’s MWC 2012, but also the upgraded features that accompany each. The HTC Family feature will allow families to easily communicate and use geo-location tools to stay connected. Although all of this is clear speculation, it sounds like HTC is in it to win it this year.
Todo Los Tablets
Didn’t you hear? Tablets are all the rage at this year’s MWC 2012. With a certain American company expected to switch up its thoughts on 7-inch tablets these next few months, the market is buzzing with ways to follow the fad. Stepping away from pioneers like the Nook and Kindle, the AsusMeMO 370T is beginning to conform its components into a more reader friendly space. With Samsung’s Galaxy Tab 7.7 already out, we can expect to see a shift towards even more budget friendly and reader friendly devices from the likes of: Acer, Motorola, Lenovo and possibly Sony. However, don’t expect to see much in tablet form from HTC; they are putting all their concentration towards their mobile devices.
Surviving MWC 2012:
- Mobile Choice @Mobile_Choice
- IntoMobile @IntoMobile
- TechCrunch @TechCrunch
- Mobile World Congress 2012 @mobileworldlive
- Virtual Press List @VPOEventZone
- Kevin Fitchard @kfitchard
- GSMA @GSMA
- Eric Zeman @phonescooper