2,000,000,000,000 (that’s 2 trillion) mobile messages sent daily
Recent research by In-Stat found the following:
- Users are sending more than 2 trillion mobile messages per day globally as of the end of 2008.
- In-Stat consumer surveys showed that consumers who use mobile messaging also use significantly more voice minutes than overall survey respondents.
- In addition to paying more for value-added services, US mobile messengers are also more likely to pay up to 25% more for their handsets than all survey respondents.
The research report, titled “Worldwide Application Series: Mobile Messaging Still Profitable,” concluded that the most profitable data service is still text messaging.
This report is right in line with the October report from Osterman Research that revealed an overwhelming percentage of mobile messaging users admit to engaging in inappropriate or even dangerous behavior to access and respond to email and text messages during off hours.
The Osterman study found that 94 percent of respondents use their phones to send email or text messages during work nights or on weekends, and nearly 96 percent never leave their phones at home, even on vacation. This mobile email / text messaging addiction has driven 79 percent of respondents to send messages from their phones while in the bathroom (ew!). Another 71 percent admitted to texting behind the wheel of a moving automobile (gasp!), and 41 percent said they’ve texted on commercial flights while the plane was in mid-air (shame on you!).
So get out and do your part. How many of those 2 trillion messages will you be responsible for sending today?
