Weekend Reading – December 5
Winners and sinners of the mobile web. mobiThinking.com just published a free e-book, “The Best and Worst of Mobile Web”that has compiled a panel of the top mobile marketers to share their picks of the winners and sinners on the mobile web.
Consider this required reading if you plan on launching a mobile website anytime soon. As the book points out, we’re already in the “late early stage” of the mobile web. Meaning? It’s the end of the beginning and time to start weeding out the bad players in the industry.
The book walks its readers through the sites that are doing it right and how they have achieved mobile web success, but also points out the groups that aren’t keeping up and still lurking around the bottom of the effectiveness scale and how to avoid their similar pitfalls. See? The best things in life are free!
Parents Say Texting with Kids is GR8. Just when you thought all parents were still considered uncool, AT&T comes out with a survey (conducted by Synovate) to let you know that they are still in the loop (well, at least 50 percent now think they are). Here’s the 411 from the recent report: “Though 40% of parents who exchange text messages with their teen- and young-adult children say they have been caught off guard by high texting bills, the majority still say text messaging is the most cost-effective way to keep tabs on their offspring.”
And with a whopping 73 percent of parents agreeing that texting is the most responsive form of communication, it’s no surprise that 87 percent have also invested in an unlimited text messaging plan. Thnx Mom!
Execs Keeping Print Media in Business? A recent survey of the top business leaders finds that despite the market slump (we can say the ‘r’ word now, right?), your CEO is most likely still a heavy consumer of TV, newspaper and magazines- along with online media, of course. The Ipsos Mendelsohn “Business Elite: USA 2008/2009 Survey” found that 88 percent of C-level execs have read the latest edition of print media- and they don’t plan on stopping. TV broadcasters can also thank the execs for tuning in, since 64 percent of the Business Elite report watching network TV the previous day, while 59 percent watched cable.
Print pubs that don’t need to worry about dissipating? Try The Wall Street Journal, USA Today and the New York Times along with Newsweek, BusinessWeek and Sports Illustrated. Because when the Business Elite like to eat their Cheerios in the morning, chances are they are reading one of these.
