Weekend reading for May 30
Weekend Reading is posted every Friday and represents some of the cooler and interesting mobility, wireless and collaboration news Mobility PR has read throughout the week.
Can we finally forget about forgetting someone’s phone number? Mary Jo Foley outlines Microsoft’s plan to eliminate phone numbers with Echoes. Will users buy into it? Check out the comments section to read for yourself – like any comment section, there are some very well-though out responses and just plain nastiness – but all very entertaining.
Mo’ money, mo’ problems. Twitter nabbed $15 million in funding. Hooray! Maybe now they can afford to buy another server for their service. Key functions such as IM and the ability to read older posts have been down all week leaving users frustrated and ready to bolt to another service – Friendster and Pownce have both been mentioned as alternative hang outs.
Readers rule. We picked up a magazine called Everywhere at SXSW a couple months back. What made it more interesting than all the other stacks of magazines is that the content is purely reader-driven. Every article, blurb and photo was submitted by readers. Is this a trend? Maybe. This Old House Magazine’s July issue will be called Your Old House and will be completely written by readers. We’ll be blogging more on this on a future post – we think it’s a fascinating topic and wonder how this new business model will affect both the publishing and public relations industry.
Another week, another report extolling mobile advertising. A recent Harris Interactive claims “there are strong opportunities in mobile advertising during the current economic downturn.”
How’s that?
According to the 2008 Consumer Acceptance of Mobile Advertising study by Harris Interactive, Rochester, N.Y, consumers have no plans to cut back their purchases of cell phones. The survey shows that 16% of U.S. homes are using wireless phones exclusively, more than double the amount used four years ago.
And during the economic slowdown, advertisers can effectively reach consumers through innovative marketing techniques such as mobile advertising.
Social media for the uninitiated. Do you get social media? Confused about new social media? Need to explain it to a client? Your mom? Here’s a cute, funny and very informative video someone created to explain it in easy terms.
