Archive for January, 2008

SCTE Conference proves successful for MoPR Clients

Tuesday, January 22nd, 2008

This year’s Society of Cable Telecommunications Engineers Conference on Emerging Technologies brought together industry leaders  in the telecommunications industry for two days at the famed Westin Bonaventure in Los Angeles (True Lies anyone?). 

Trade publications such as ScreenPlays Magazine, CED Magazine, Multichannel News and Communications Technology were also present covering emerging news about the future of the cable industry.  Two of our clients, RGB Networks and Mixed Signals, received positive reviews regarding their recent announcements. 

RGB Networks announced that its new Dynamic Bandwidth Manager (DBM) successfully completed extensive testing with a top five U.S. cable operator, demonstrating how it enables cable operators to deliver more video-on-demand (VOD) programming without requiring more bandwidth or impacting picture quality.

Mixed Signals announced its latest.  Bresnan Communications, a leading U.S. cable television operator serving more than 300,000 subscribers in four Western states, is the latest operator to use Mixed Signals’ Sentry digital content monitor to help ensure superior picture and sound quality. 

The conference took place over the course of three days and provided high level technical discussions on key products and ideas that have the potential to transform the industry in the coming years.   It sure helped us stay on top of the trends!

Tamara

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Save the Guilt Trip, Ma: I use Talkster

Monday, January 14th, 2008

Free phone services let families reconnect without breaking the bank

I must preface this article by saying that I have a LARGE, Lebanese family, scattered over 5 continents and upwards of 20 countries (we’re looking into the Guinness Book of World Records thing). I never realized the vastness of my family tree until my visit to the old country in 2004. In the village, the phrase “This is your cousin. . .” prefaces most introductions. My father was one of 11, and each sibling produced something like 67.2 offspring who all have children… you get the idea.

Staying connected with my ever-growing list of cousins is a daunting and almost impossible task, and as a new PR account executive with her first apartment, visiting is an expense that is definitely out of the question, especially after the holiday travel rush that nearly broke the bank.

This got me thinking.

With gas prices hovering at $3 per gallon and airline traffic becoming increasingly frustrating due to long lines and canceled flights, lots of people just like me don’t get many chances to visit family members. The holiday season, and, if I’m lucky, summer, are the only opportunities I have to physically connect with my relatives. (I am often reminded of this by my empty-nest afflicted mother back in Mississippi.) So how can we stay connected during the rest of the year?

Enter free Internet phone services and mobile and wireless technologies. Seeking to fill the need to stay connected across the miles without breaking the bank, a host of mobile technology companies have emerged to meet the demand for affordable, feature-rich communications services that leverage the equipment we already have—our home phones, and increasingly our computers and mobile phones.

Internet-based calling services like Skype or Vonage were all the rage last year, allowing tech-savvy families to chat for free through their computers.

But what if Auntie Fayzi doesn’t have a computer? What if, like me and so many others, she can’t afford pricy long-distance and international calls? No problem. This year services like Talkster expand free global calling to any phone; including mobile phones. Now, I can connect with my relatives without Internet access—any time of the year.

Some of the reduced cost or free calling services require registration and a credit card deposit, or limit where you can call and how many free minutes you receive. Not Talkster. Its service is ad-supported; callers are asked to listen to a 10-second audio ad after which they can talk as long as they like, all over the world, for the cost of a local call.

Another perk of the Talkster service is the ability to set up free group conference calls to connect your entire family at once; regardless of how spread across the globe you might be. This feature will be particularly helpful for me when reaching my aunts and uncles!

“Free group conference calling provides an alternative for those who find travel too costly,” says James Wanless, Talkster Co-Founder. “If you can’t spend time with your family as often as you’d like, being able to all get on the line and talk as long as you want is a priceless gift.”

So, check it out. Seriously. It’s really great. This Mobility PR client is definitely helping families connect all year round. I’m telling all my relatives. Talkster may need to get ready for a major usage spike!

Grace

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I want my online TV

Thursday, January 10th, 2008

Break out the Magic-8 Ball.

At the beginning of the writer’s strike back in November, we jested around the water cooler that this might be a golden opportunity for non-traditional online media sites to shine.

“Wouldn’t it be crazy if the strike forced TV viewers to turn off their TVs and start watching more content online?”

Little did we know.

According to a report from Pew Internet called “Increased Use of video-sharing sites,” 48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.

Doubled.

Is it a stretch to say that this increased traffic is due to the writer’s strike or is this a natural progression?

The BBC comes right out and says it:

“Americans turn to online videos: Online video sharing sites are reaping the benefits of the ongoing writers’ strike in the US. “

Needless to say, we’ll be watching.

Hat tip to TechCrunch!

JC

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