The MoPR Blog

We already introduced you to Kristen Nicole, editor for the 606Tech blog. Kristen, who is also a writer for Mashable, has a passion for new technology, as well as a devotion to Chicago. Next week she shines a light on both with a new conference she’s producing, Web Ascent Event Chicago.

Kristen writes, “We’ve seen a lot events in Silicon Valley. But I recognize that there is a need to showcase startups in other places of the country, where people are interested in technology and want to see the latest and greatest in the Web 2.0 space. There are tons of tech communities all over the country, and we need to showcase these start-ups.”

We think that Web Ascent is a cool and important new event. We’re proud sponsors of it, and we encourage people to attend. If you’re in town for NXTcomm, consider heading to Union Park in downtown Chicago on Wednesday evening, June 20th, and get a look at Web 2.0 startups and hear from people who are evolving the Internet.

Rapidly-growing entertainment matchmaking service hooks-up with mobility-focused PR agency to tell the world that entertainment will be interactive and social once again

NEW YORK, NY and LAKE OSWEGO, Ore – June 11, 2007 – uPlayMe (www.uPlayMe.com), announced today it has retained Mobility Public Relations as its agency of record. Mobility PR (www.mobilitypr.com) was selected for its recent successes promoting social network-based companies like HOVR and Frengo, along with Web 2.0 and mobility services such as Talkster and Citizen Image.

“uPlayMe was formed by experienced entertainment industry executives who saw an opportunity to leverage the rise in digital entertainment with the draw of social networking. We wanted a PR agency that intuitively ‘got’ both those spaces,” said David Fishman, CEO of uPlayMe. “Not only did the Mobility PR team demonstrate its knowledge of our space, they really impressed us with their passion for telling our story. They’ve been contributing members of our strategic team since their first day on the job.”

With uPlayMe people can use their entertainment interests to connect with other people and expand their horizons through their shared tastes in music, movies, TV shows and other digital content. Using a small, easy-to-use desktop application uPlayMe creates matches between members based on their recently played digital entertainment files. uPlayMe members can also explore the entertainment other members are enjoying, with the opportunity to sample and buy the new content they discover.

“With the explosive adoption of devices like iPods and the growing acceptance of digital media formats, entertainment consumption has become a much more solitary experience. At the same time people are craving interpersonal exchanges on social networks,” notes Melissa Burns, principal at Mobility Public Relations. “With uPlayMe, consumers can regain the interactive social experience entertainment was meant to be, making friends and discovering new entertainment along the way.”

uPlayMe is an interactive digital entertainment service where people use their diverse entertainment interests to connect with other people and “discover” new digital content through their shared tastes – - providing a new social avenue for discovering, connecting and interacting. uPlayMe transforms a solitary entertainment environment into the interactive social experience it was meant to be. For more information or to download uPlayMe to your desktop visitwww.uPlayMe.com.