Citizen Image Engages Mobility Public Relations As Agency Of Record
Fast-growing content syndication service retains mobility-focused PR agency as the market for “citizen photojournalism” begins to explode.
NEW YORK, NY and LAKE OSWEGO, Ore – February 26, 2007 – Citizen Image (www.citizenimage.com), announced today it has retained Mobility Public Relations as its agency of record. Mobility PR (www.mobilitypr.com) was selected for its recent successes promoting social network-based companies like the Wireless Industry Partnership and Hovr, along with Web 2.0 and mobility services such as Talkster and ConnectMe Mobile.
“Our business is news, but Mobility PR is showing us how to make some ourselves,” said Feargall Kenny, CEO of Citizen Image. “What really impressed us was their focus on using PR as a tool to achieving our business goals. Mobility PR quickly convinced us that they are the right agency to take Citizen Image to the next level.”
Citizen Image allows news organizations and visual content buyers from around the world to take advantage of the legions of people walking around with digital cameras and camera phones. These so-called “citizen photojournalists” are more able to capture timely and important images, sometimes hours before professional photojournalists can arrive on the scene. Citizen Image users upload their pictures via the Internet or directly from their camera phones to the Citizen Image website. The company then professionally represents these user-generated images to photo editors and image buyers and pays users for pictures that are sold.
“News often happens when its least expected, making it impossible to plan on photographing it,” said Melissa Burns, principal at Mobility Public Relations. “Citizen Image is harnessing the millions of people carrying some form of camera with them everywhere they go, to blanket the world and capture important and compelling images.”
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