The MoPR Blog

Talkster enlists mobility-focused PR agency to launch wireless service.

TORONTO, ON and LAKE OSWEGO, Ore – October 16, 2006 – Talkster Inc. (http://www.talkster.com/) announced today that it has retained Mobility Public Relations as its agency of record. Mobility Public Relations (http://www.mobilitypr.com/) was selected because of the expertise their team has in the wireless industry having managed media and analyst relations activities for such companies as Cisco Systems, iPass and the Wireless Industry Partnership (WIP).

“Mobility Public Relations blew us away when they presented the program they are building for Talkster,” said Maria Puccio, vice president of marketing at Talkster. “Very quickly the team at Mobility Public Relations created precise product positioning and messaging. It’s fair to say that Mobility PR is playing a major role in transforming our business.”

Talkster is the first company to offer mobile-to-voice over instant messaging (VoIM) calls which can be placed to MSN Messenger, Google Talk and Gizmo Project IM services for free using any mobile phone with a browser, over any network and without requiring software. Talkster’s mobile communications service also lets users place low-cost, carrier-grade long distance calls to any landline, mobile phone or voice over Internet (VoIP) phone – including VoIP phones without direct dial numbers.

“Talkster is an exciting company with innovative technology and a lot of energy,” said John Giddings, principal at Mobility Public Relations. “One of the challenges we will face is differentiating Talkster from a growing field of startups that do only small pieces of what Talkster does. Talkster understands that public relations is a core business function and has dedicated the time to work with us in building an aggressive communications program.”

About Talkster Inc.
Talkster consolidates the many disparate voice-based communications services consumers use today into a single, easy-to-use service that works from a familiar device: the mobile phone.

About Mobility Public Relations
With industry analysts predicting tremendous growth in mobility-related technologies, products and services, three industry veterans launched a public relations agency to serve this explosive high-tech category. By focusing solely on mobile technologies, Mobility Public Relations is better positioned to share expertise and build compelling campaigns across a broad array of clients within the mobile technology space. For more information visit: http://www.mobilitypr.com/.

This entry was posted on Tuesday, October 24th, 2006 at 1:54 pm and is filed under Mobility, Mobility Public Relations, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.