On the Road for Nicknames…
One good turn deserves another (pun intended), and since Will Ferrell, in character as Gene Frankel, has already appeared on this blog - making him a regular - I thought it important to note that he has been signed by Sprint Nextel to star in a line-up of new commercials.
The series of commercials, which will be appearing starting this Saturday, will feature Ferrell as Nascar driver Ricky Bobby - - a fictitious character from the new movie Talladega Nights: The Ballad of Ricky Bobby. According to BrandWeek, Ricky Bobby will be promoting the exclusive movie content available on Sprint phones. I wonder if Ricky will be recommending fans tune into Sprint’s new FanScan service, where you can access live in-race communications from your Sprint phone, and listen to the pit crews, spotters, and even the owners communicating with the drivers during a race. A FanScan Race pass will run you $4.99. I imagine the PR team could do something really cool with FanScan for the launch of Talledega Nights (that was a freebie Sprint, call MobilityPR for further brainstorming).
The Talladega Nights Sony Web site is packed with cool features; including a spot where you can find out what your race car driver nickname is. Afterall, without a sweet nickname, you’re nothing in this business.
Sidline’s handle is : “The Supercharger”
Gidding’s is: “The G0-Rilla”
And mine is: “The Master Cylinder”
Find out what yours is here! (And then post a comment to this post to let us know how your Nickname suits you)
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